MULTIVERSE OF MUNCH
In a media culture so heavily populated by the concept of multiple divergent realities, what if you could actually travel to and experience the multiverse? Del Taco’s menu is so expansive and wide-ranging that the amount of possibilities you can order create an infinite multiverse of flavor.
Reality Tacover
Alongside the campaign release, Del Taco will rebrand their bags, wrappers, menu design, and overall packaging to match the multiverse style/design.
Packaging redesign
Employee uniform redesign
Del Taco is going to release two “Multiverse Box” options alongside the standard El Big Boxes.
Munchiverse Combo Boxes
MULTIVERSAL BREACH POPUPS
Our Del Antimatter Tacopaciters flew into overdrive and created tears in reality leading to the El Big Universe. Because of that, supermassive food items will appear across America. Each will be based on the most popular item in the given state and will contain a Del Taco complete with a fully stocked bar.
Restaurant Interior Design
ESCape the Munchiverse
Del Taco will create their own video game available on Steam and Console free with a QR code found with every Multiverse Box. The story of the game follows everyman Takk O’Dell as he finds himself suddenly thrown into the multiverse after a Del Taco order goes horribly wrong. Can Takk O’Dell find his way back? That’s entirely up to you.
Escape the Munchiverse is a five-episode, decision based story game. Episodes will be released weekly and contain about 40 minutes of content each. Players’ decisions will be tracked and compared against other players.
Game Plot and Format
Character Design
Social media from the multiverse
Del Taco’s social media is getting a multiversal makeover.
CW: Milo Blake