RYHTHM OF THE UNIVERSE
We understand where drummers go when they’re up on stage. That place where instinct meets awareness and the beat takes over. Sabian hand-crafts cymbals from the finest materials so drummers can bring the band and the audience with them. Because music should reach more than your ears, it should pierce your soul.
UPDATED LOGO
You might be noticing that something’s different about us. Our new logo isn’t just to spice things up. It’s to more properly reflect our dedication to transporting the musicians who use our cymbals to that perfect intersection between concentration and total immersion.
“And now presenting the category... A person made of chrome? Sabian Cymbals stun at award shows with metallic cameos.” - Entertainment Weekly.
To show our appreciation for all the art forms that deliver us into that gilded state of flow, Sabian will flip the script and bring the avatars depicted in their ads out into the real world to present musical awards at events across America.
FLOW STATE CHAMBER
In an effort to help more people get into flow state, Sabian is partnering with participating retailers to create the first ever Flow State Chamber designed to enhance the musical immersion of all who enter. Waiting inside will be drum kits modeled after drum legends like Travis Barker, Phil Rudd, Charlie Watts, and more.
Sabian is taking to social to show exactly what flow state can look, sound, and feel like with a collection of trippy, ethereal animated videos.
SABIAN FLOWTOPIA
For as long as humans have been going to that mystical place of flow, we’ve never been able to actually see it. That’s why we’re partnering with Oculus Rift VR Headsets to create a series of levels in the game Beat Saber where players will actually get to fly across, dive through, and traverse the metallic city of flow.
CW: Milo Blake