LET THE NIGHT in
There are so few places left in the world where we can truly be wild. Waffle House, having always been a bastion of late-night revelry, understands the need, the dark desire, to cut loose. So when the sun sets and the urge to prowl gets too loud to ignore, come to Waffle House and Let the Night In.
Waffle house dark
Already a champion of the night and the hunger she brings, we have decided to create a location that fully embodies the spirit of twilight with our new Waffle House Dark.
WAffle House Prowl merch
Waffle House is creating a clothing and jewelry line honoring both its southern roots and its nocturnal energy. 25% of all proceeds will be donated to help fund the Mission Wolf Conservatory in Denver, Colorado.
Jewlery
CLOTHING
Waffle Home Scented candles
Let the night in anytime, anywhere. With these soy based, pet safe candles, the sweet and savory notes of an impromptu 3AM feast are just a spark away.
Monuments to the hunt
Waffle House will be bringing the spirit of the night to major cities across America by taking famous Waffle House stories and immortalizing them as stone monuments. The monuments will be constructed in silence, allowing passerbys to discover them organically and create a conversation on social media.
“A Waffle House employee expertly catches a chair one-handed.”
“A fight inside of a Waffle House quickly escalates until one of the fighters drives their car through the wall.”
“A man wearing only a shirt and underwear crashes through the ceiling of a Waffle House after attempting to escape.”
The Atlanta collection by Thin wild Mercury
Envelop yourself in the lingering scent of twilight longing and ravenous desire with this delicious perfume collab.
WAFFLE HOUSE VERIFIED
Want to prove that you truly are one with the midnight hunt? Waffle House is giving you a chance with their brand new verified stamp. Accessible via a code printed on the back of every Waffle House receipt, you can show off the patented Night-Wolf icon on platforms like Instagram, Twitter, Tik Tok, Facebook, Hinge, Raya, and Linkedin.
CW: Milo Blake
Mission: Wolf
The creators of this campaign, (Suma and Milo), would like to give a massive, heartfelt “Thank You!” to Mission: Wolf Colorado. Thank you for inviting us so warmly out to your sanctuary (along with three carfuls of models), allowing us to meet and photograph your beautiful animals, for teaching us about wolf behavior, for inspiring us with your passion and knowledge.
If you enjoyed this campaign, or just think wolves are cool, we highly encourage you to visit Mission:Wolf and support the amazing work that they are doing.
Wolves are one of the most misunderstood, wrongfully maligned animals in North America. They are in danger constantly of having their protections stripped. The night needs this majestic, intelligent, and resilient Keystone Species.
