MATCHA SECRETIVE GIRLS

Dutch Bros is all about connecting to their community. Turns out, over 69% of GenZ - the majority of Dutch Bros target demographic - regularly enjoys anime. So Dutch Bros is partnering with Crunchyroll to put a heroic twist on their new line of matcha flavors.

Matcha rollout

Matcha Secretive Girls will air once a month on Crunchyroll as a limited series inspired by Dutch Bros famous matcha concoctions. Matcha Secretive Girls will follow the life of Hayato as he discovers an ancient battle between Matcha and Coffee. Each episode introduces a new Secretive Girl as they battle manifestations of caffeinated energy.

Matcha secretive girls anime series pitch deck

Matcha Secretive Girls.

TITLE

Genre

Comedy/Action/Sci-Fi.

FOrmat

TV Series, episodic (limited).

Episode Length

20-25 minutes.

Style

Animated.

Comps

Sailor Moon, Neon Genesis Evangelion.

Season outline by episode

Ep. 1: The Girl From Ma'Cha

Loveable nobody Hayato Ikari finds his world turned upside down when he discovers that his school is a battleground between the forces of Matcha and Coffee.
Ep. 2: Make like a matcha plant

On a field trip to Shinjuku Gyoen National Garden, Hayato discovers that Coffee is trying to take over the park and must stop it with Murasaki, an eclectic plant lover.
Ep. 3: Live and in color (green)

Coffee is trying to create a brainwashing signal from the top of Tokyo Tower. Only Hayato and Hikaru can stop it.
ep. 4: Arcade under fire

Hayato’s day is ruined by a rogue arcade automaton controlled by Coffee. He must work together with Michi to stop it, who was also taking the day off.
Ep. 5: Public Plantsportation

While on the train to school, Coffee begins turning commuters into horrible caffeine zombies. Can Hayato and Koharu stop Coffee in time before they reach Tokyo station?
Ep. 6: House Party of Horrors

After receiving a cryptic invite from the most popular girl in school, Hayato finds himself teamed up with Natsuko at a house party where everyone is acting strange.
EP. 7: Sun don't shine in the city

Hayato is living a happy peaceful life. But when Coffee returns, Hayato must return to fight alongside Hikaru, Michi, Natsuko, and her twin Natsumi.
Ep. 7 part 2: When it rains it pours

Having lost all his allies to Coffee’s influence, Hayato is found by Hana. Alongside Naomi and Yuu, the four of them must find a way to save Tokyo.
Ep. 8: Lull it By

Hayato travels to Mount Kumotori. His journey gains an unwanted companion in the form of Mumei, a clueless crackshot intent on helping him achieve his quest.
ep. 9: Home run for your lives

At their school’s championship baseball game, Hayato and Chie notice that the opposing team seem to be far stronger than any normal high schooler should be.
EP. 10: Beware the tides

A beach day for Hayato and his family turns bitter when coffee threatens the entire sea. It’s up to him and Minoru to turn back the tide.
Ep. 11: A night to remember

Hayato struggles to enjoy prom without Naomi. Yuu showing up for revenge doesn’t make things better... Can Hayato and Megumi stop him before he destroys the school?
Ep. 12: Tokyo Falls

Coffee has assembled her final army against Tokyo and Matcha. Will all of the Matcha Secretive Girls’ combined power be enough to stop her?

Secretive girls merch

Each month as their episode drops on Crunchyroll, the Matcha Secretive Girls will arrive in stores as a limited edition collectible cups that highlight their uniforms and personality. In addition, a drop of Blind Box MSG collectibles will show up in stores and online.